Planet 7 Casino has been around since 2009, but tracing the ownership of the casino isn’t exactly straight forward, which is already a bad sign. We understand that not many online casinos can be very forthcoming with their ownership information, especially if they are accepting players from countries like the USA, but these guys have one hell of a shell game going on.
Our investigating has led us to the following: Planet 7 is owned and operated by the Ace Revenue Group, which was formerly the Crystal Palace Group, which itself is a subsidiary of the Virtual Casinos Group. Got that straight? There’s a reason for the layers of companies; Virtual has had a bad name in the industry for a long time. However, they remain one of the largest operators in the game.
Well, this one is a bit shocking, even to us and we have seen everything in this industry. Planet 7 Casino boasts of having excellent customer service and is giving its players email, live chat and TOLL-FREE phone options to reach them. This is pretty bold considering all the crap they take for slow playing players, but we assume their position is to get out in front of the complaints before they escalate too far into the mainstream.
On the occasions that claims have made it on a forum site, there appears to be a customer service representative who responds on behalf of Planet 7. In most cases, there are a lot of excuses being thrown around (come on, being “swamped” is no excuse these days) but at least they aren’t going silent. This is most likely the reason that Planet 7 hasn’t been blacklisted by every review site, and is definitely a factor in our ranking of their casino.
We have to give Planet 7 Casino credit here. As a U.S. facing online casino, their options for software suppliers is limited, but they have a relationship with one of the best out there in Real Time Gaming. RTG are one of the original software vendors in the industry, and they have never wavered from their acceptance of players from the United States at their licensees’ brands. With the extensive history in the business, RTG has built an excellent suite of games which we will outline a little further down.
It is somewhat shocking that they would continue to allow questionably-run operators on their platform. Maybe they have some sort of control over these sites which ensures that at the very least they will be paid their royalties; being able to run the casino off at any point should be enough control. One industry insider let us know that the RTG folks have a long-standing relationship with the owners of Virtual Casino Group and they are constantly keeping this group in check and trying their best to make sure casinos like Planet 7 are above board with their players.
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